How should I market my NEW dental practice?
Marketing a new dental practice in New Zealand requires careful planning and implementation of a comprehensive marketing strategy proven to work. Here are some steps you need to consider to market your new dental practice effectively and not waste your money:
Employ Chrisads PROVEN scratch practice opening protocol. We have opened hundreds of brand-new practices. The record for a first month’s gross production was just short of $900,000. Yes! The first month.
Some of the elements in our Scratch Practice Manual include:
Develop a Brand: Create a strong brand identity for your dental practice using consumer research, including a professional logo, consistent visual elements, and a unique value proposition that sets your practice apart. Your brand should convey the core values and personality of your practice and should be reflected across all marketing materials and touchpoints.
Build a Professional Website: Create a user-friendly, mobile-responsive website that showcases your dental services and team and provides relevant information for potential patients. Optimise your website for local SEO by including location-specific keywords, clear calls-to-action, and accessible contact information for likely patients to reach out.
Use Direct Mail to target every house in your market.
Utilize Online Advertising: Invest in online advertising channels such as Google Ads and social media platforms to target potential patients in your local area. You can create compelling ad copy, use relevant keywords, and set appropriate budgets to reach your target audience effectively.
Content Marketing: Create valuable and relevant content on your website through blogs, articles, videos, or infographics that provide helpful information about oral health, dental procedures, and other related topics. This can help establish your practice as an authority in the field and attract potential patients searching for information.
Engage on Social Media: Create and maintain active social media accounts for your dental practice to engage with your audience and share updates, promotions, and educational content. Please respond to comments and messages as soon as possible, and use social media to connect with potential patients in your local community.
Implement Local SEO Strategies: Optimise your website and online listings for local SEO by including location-specific keywords, registering your practice with Google My Business, and ensuring consistent NAP (Name, Address, Phone) And Hours of operation information across all online platforms.
Offer Special Promotions: Consider offering special promotions or discounts for new patients, referrals, or limited-time offers to incentivise potential patients to choose your practice and generate positive word-of-mouth referrals.
Build Relationships with Local Referral Sources: Establish relationships with local referral sources such as other healthcare providers, dental specialists, schools, and community organisations to generate referrals and expand your patient base.
Provide Excellent Patient Experience: Word-of-mouth marketing is powerful, so prioritise providing excellent patient care and a positive patient experience. This can lead to positive reviews, testimonials, and recommendations from satisfied patients, further boosting your practice's reputation and attracting new patients.
Monitor and Adjust Your Marketing Efforts: Watch and correlate your data and make data-driven decisions to optimise your marketing strategy over time.
Chrisad complies with all local laws, regulations, and ethical guidelines related to dental marketing in New Zealand.