A simple rule of thumb for your dental advertising budget should be 3% to 7% of your gross turnover for most operating practices. However…

Marketing a new dental practice in New Zealand requires careful planning and implementation of a comprehensive marketing strategy proven to work. Here are some steps you need to consider …

Establishing a dental practice requires careful planning and adherence to specific regulations and proven plans to increase success. This guide aims to provide you with a step-by-step overview of the process involved in starting a dental practice in New Zealand

The most effective form of marketing media with the highest reach is STILL direct mail. These are the top 10 reasons why direct mail is essential for

The most effective dental advertising channels in New Zealand can vary depending on factors such as the target audience, budget, and marketing objectives. However, some common dental advertising channels that are often considered effective in New Zealand which include:

Learn what causes dental marketing to not work in New Zealand, the answers may surprise you!

The timeline for dental advertising to start showing results can vary depending on various factors, including the advertising channels used, the market's competitiveness, and the quality of the advertising campaign. Generally, it may take some time before…

DIRECT MAIL gets your dental practice into the HOMES and hearts of your customers. With the rising costs of digital marketing, the reduced digital retargeting capabilities…

Everyone in business today is looking for an edge to stay ahead of their competition while looking for opportunities to understand the needs of their customers better. This is where dental consumer research and analysing practice data play a vital role…

With dental growth, there are a few key metrics to focus on beyond the hype of clicks and impressions. As a dental business owner, you want to know the following data:

If you have heard this from a marketing company: “Could you tell me about your business and customer”? “What services and products would you like to market”? They don’t know this industry and your consumer.

Integrated dental marketing is a comprehensive approach to promoting a dental practice that involves reviewing the 4Ps of marketing while increasing reach and attracting and retaining new and returning patients. The value of integrated dental marketing is...

Simply put… Yes. A dental-specific marketing agency is far more valuable if they genuinely understand dental consumer hearts and minds. The average dental consumer is among the most challenging groups to advertise to due to…

Here are the quantifiable reasons why your dental practice marketing did not work effectively in the past…