The No1 dental marketing channel for 2023
DIRECT MAIL gets your dental practice into the HOMES and hearts of your customers.
With the rising costs of digital marketing, the reduced digital retargeting capabilities through privacy settings and global legislations around consumers’ digital privacy, you need to ZIG AND ZAG to reach your dental consumers. Direct mail marketing or mailbox marketing ensures your brand, at the VERY least, gets a brand impression with a critical headline in less than a second.
WHAT ARE THE BENEFITS OF DIRECT MAIL DENTAL MARKETING:
Get more direct phone calls, not through a crowded, competitive Google or Apple business space.
Get more direct website visits, bookings and leads.
Direct mail is a far less crowded space as everyone thinks digital is a silver bullet.
One correctly designed and targeted impression can result in immediate action. An incorrect impression may take a minimum of 7 impressions up to 100 for a consumer to take action.
You are guaranteed your message and brand will reach every household versus a digital impression that does not get the eyeballs.
The potential increased physical reach is the letterbox X 2.8, the average number of people per household.
The flyer can sit around on a table or kitchen for many hours, if not days.
Direct mail intercepts the digital search function as the consumer will look up your website or social page for further information or trust building. This means someone paying for google ads or SEO only gets a look in if a consumer is ready to buy. The consumer will call your practice directly.
Canvas every household, not a segment.
More space to reinforce your USP and build trust.
DOES THE MAIL DESIGN, HEADLINES AND CONTENT MATTER TO THE DENTAL CONSUMER?
Absolutely! If your direct marketing has not worked in the past, the creator needs to understand what your dental consumers want. At Chrisad, we know dental consumers’ hearts and minds; we have delivered billions with a B! We have it down to a science, which ensures you get a response.
Keen to try letter box marketing?