The value of data and research driven dental marketing

Everyone in business today is looking for an edge to stay ahead of their competition while looking for opportunities to understand the needs of their customers better. This is where dental consumer research and analysing practice data play a vital role in ensuring your marketing is targeted correctly and is actually working.

Here are 3 reasons why data and research-driven dental marketing can be incredibly valuable and why Chrisad relies on the data and statistics and NOT personal opinion.

First, data-driven marketing allows dental practices to better understand their target audience and patient base. By analysing patient demographics, behaviour, and preferences, practices can tailor their marketing efforts to reach the right people with the right message. This can help practices attract more patients and build stronger relationships with existing ones.

Second, research-driven marketing can help New Zealand dental practices stay ahead of the competition. By conducting market research and analysing industry trends, practices can identify new opportunities and areas for growth. This can help practices differentiate themselves from competitors and position themselves as leaders in the industry.

Third, data and research-driven marketing can help practices measure the effectiveness of their marketing efforts. By tracking key metrics like website traffic, lead generation, and patient conversions, practices can identify which marketing strategies are working and which are not. This can help practices optimise their marketing efforts and get the most bang for their buck.

Overall, data and research-driven dental marketing can help practices improve patient engagement, attract new patients, and grow their business. By leveraging the power of data and research, dental practices can stay competitive in an increasingly crowded market and build lasting relationships with patients.

PRO TIP: If your dental patient cancellation rates exceed 24% on average, your practice is exceeding worldwide accepted rates. This could result from comms, capacity, scheduling, treatment planning, or customer service. This is where we investigate further to remove these barriers permanently from the business.