Values of an integrated dental marketing strategy
Integrated dental marketing is a comprehensive approach to promoting a dental practice that involves reviewing the 4Ps of marketing, using multiple channels and strategies to reach, engage and retain potential, new and returning patients. The value of integrated dental marketing is significant, as it can help dental practices to:
Reach and appeal to a larger audience: By combining customer experience, convenient capacity, digital marketing, traditional advertising, and community marketing channels, dental practices can reach more potential patients and increase their visibility and demand.
Build a trusted and reputable brand: Integrated marketing enables dental practices to create a consistent brand message across all marketing channels, which helps to build trust and recognition.
Improve patient engagement: By using a variety of marketing strategies, such as improved customer-facing scripts, internal dialogues, online booking, social media communication channels, email marketing, and targeted ads, dental practices can engage with patients at different stages of the patient journey and provide a more personalised experience.
Increase patient retention: Integrated dental marketing can also help to retain existing patients by keeping them in your care through affordable, convenient hygiene, providing them with valuable information, reminding them of upcoming appointments, and keeping them engaged with the practice.
Increase the rate of referral. By focusing on the above and specific Chrisad strategies, you will significantly increase referrals, which is free marketing and requires fewer impressions to establish trust!
Overall, the value of integrated dental marketing lies in its ability to help dental practices attract and retain patients by creating a trusted and caring brand presence and personalised patient experience.