Discover what form of advertising reaches the most households in your market
The most effective form of marketing media with the highest reach is STILL direct mail. (Letter box drop). These are the top 10 reasons why direct mail is essential for dental practices advertising in New Zealand:
It virtually gets in the letter boxes and homes of every person in your immediate market.
Highly targeted by street
Reaches on average 2.8 people per house
It is not diluted or segmented by a digital account. EG Google, social, email, phone.
The physical nature of the media has a high trust factor
You can fit more trust-building messages into print. Time. Money Pain.
It can sit around on a kitchen counter for days which increases brand impressions
Can be physically given to another person
You can program a 6-month campaign. IE set and forget! No constant management
It is now a less crowded space as everyone rushes to the silver bullet of digital.